Diploma in Communications Management

This course is where everything comes together in the actual execution of a brief. It is a must for Vega students as only Vega students will be able to view both sides of communications: strategy and creative. Moreover, both sides - strategy and creative - will be actualised through total brand management. It is not enough that strategy and creativity be aligned; the entire signification around the brand must be aligned to the brand’s values. This course aims to do exactly that: how all visual and verbal signifiers communicate the total brand experience. More importantly, the execution of brand strategy must take cognisance of the local consumer environment.

• Understanding the brief
• Applying different strategies to different stages of the product life cycle
• Understanding and practicing brand development and communication through physical evidence
• An overview of design methodologies and methods
• Using brainstorming and conceptualisation skills to originate ideas
• Applying the expression of a brand through all contact points possible
• Understanding local audiences
• Applying brand development by using tools provided and with local audiences in mind
• An overview of basic digital design tools

Branding and its execution through creative tools must be as closely aligned as possible. This course introduces learners to creative tools and their role in brand management. Most importantly, it relates strategy to creativity and creatives to strategy.

• Conceptualising relevant and insightful creative solutions for a variety of brief requirements
• Understanding and interpreting advertising briefs from a variety of sectors
• Understanding of product insightful copy for a variety of briefs
• Understanding various mainstream media and their use in brand solutions
• Applying media understanding to campaign development