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BA Honours in Creative Brand Communications
Vega's BA Honours specialising in Creative Brand Communications provides students with the core competencies necessary to develop and manage brands from both strategic and creative perspectives.
Students engage with the critical theories and models that surround brand identity and strategy development, as well as the contemporary debate and contextualisation of their chosen specialisations within the field of brand communications.
This honours programme is aimed at students who wish to develop their skills and abilities within one of the following fields:
- Copywriting
- Visual Communications (graphic design / art direction)
- Multimedia Design
Programme Breakdown
- Module One: Brand & Brand Building
- Module Two: Alchemy
- Module Three: Creative Application (Visual Communications, Copywriting or Multimedia Design)
Modules One and Two are undertaken by all honours students at Vega. Module Three however, is designed to train students in their chosen field of creative application.
On completion of this honours programme, Vega graduates will have the insight and skill to:
- Assess a brand situation
- Question and consider all dimensions of the brand
- Develop clear cut brand communication objectives
- Meaningfully identify, profile and engage with target audiences
- Investigate, explore and craft the identity of a brand
- Apply advanced problem-solving skills and brainstorming techniques
- Develop a brand communications message platform
- Devise a relevant creative concept to communicate the brand identity
- Craft meaningful and persuasive creative executions within the relevant specialisation
- Function as an innovative multi-disciplinary thinker, developer and implementer
This programme is aimed at students who are able to commit to a full-time, one-year study period, who want to continue studying after graduating from their undergraduate degree within the streams of Copywriting, Visual Communications or Multimedia Design.
Get the leading edge. Use our resource page for further information on the courses, campuses and this multimedia design degree or take our Entrance Challenge so we can get to know a bit more about you.
