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BA Honours in Brand Leadership
Vega's BA Honours in Brand Leadership answers the need for skilled expertise in the relatively new arenas of brand management and communications.
The honours is a one-year full-time or 18 months part-time programme.It has two areas of application or specialisation, namely,
- Brand Management and Leadership (offered at Vega Jozi only), and
- Brand Communications and Leadership (offered at the three Vega campuses).
The programmes present an integrated and process oriented curriculum with real life application through Vega's wide network of industry connections. The programmes are based on a thorough investigation of leading brand theories and focuses on brand strategy that builds and sustains with competitive advantage. Our aim is to produce brand leaders with the desire and skill to make a meaningful difference to business and brand communications in South Africa.
Programme Breakdown
- Module One: Brand and Brand Building
- Module Two: Alchemy
- Module Three: Specialisation (Brand Management or Brand Communications)
Modules One and Two are undertaken by all honours students at Vega. Module Three is designed to train students in their chosen field of application.
The navigational domains unique to Brand Management and those unique to Brand Communications are as follows:
Brand Management (JHB campus only)
- The brand strategy
- Economics & metrics of branding
- Management of branding
- Communication planning for branding
- Finance of branding
- Information technology of branding
- Business structures for branding
- Law of branding
- Ethics and governance of branding
Brand Communications
- Communication context, analysis and objective setting
- Identifying and profiling stakeholders and target audiences
- Brand positioning, statements and mantras
- Creative concept development and evaluation
- Brand communications planning: mindset & innovation
- Brand communication channel planning
- Project management and leadership
- Law of branding
