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BA Degree in Brand Building & Management
The BA Degree in Brand Building & Management offers a strategic and analytical approach to brand building. Its aim is to produce a new breed of thinkers that provide creative and innovative approaches to building brands.
This degree programme recognises that business is both an art and a science and provides a unique combination of commercial and humanities subjects. Vega's approach comes off a humanities platform and considers commerce in the context of making a meaningful difference that creates and adds value to a complex set of stakeholders. This hybrid approach to art in business is a global trend and the link to humanities is absolutely relevant to developing economies.
This degree will appeal to the more business-orientated wisdomwithmagic thinker - the new breed of communicator who has the understanding and skills to launch, lead and manage brands that create successful business.
Course Breakdown
- Brand Strategy I
- Critical Studies I
- Creative Development I
- Innovation & Business Management I
- Economics in Brand Building I
- Business Communications & Digital Media I
- Brand Strategy II
- Critical Studies II
- Creative Development II
- Innovation & Business Management II
- Economics in Brand Building II
- Business Communications & Digital Media II
- Corporate Social Investment
- Brand Strategy III
- Critical Studies III
- Innovation & Business Management III
- Logistics in Brand Building
- New Media in Brand Building
Also in third year is the opportunity to work individually and within simulated teams, on a wide range of brands, students are exposed to real-life brand challenges within the guiding environment of Vega before they experience a 4-week industry internship at a relevant company or agency.
